Notes

Credibility - This is looking at the authencity of the website and goes back to point made earlier where the theory involved in the design of the website is important. The internet by its very nature is volatile & fluid. Not always easy to confirm authenticity. One might argue that there is a duty of care on the practitioner’s part regarding monitoring.

	Graphics –This links in with navigation. Graphics or text is primarily an individual preference. Main point to remember is that they are a means for effective communication. The user tends to skim through a page so important points need to be suitably highlighted.
	Language – this needs to be appropriate for the level of the user. Clarity important